How to make successful online orders

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E-business value rests on a business model that responds to relevant value drivers. We think that certain key aspects of the e-business model will play a key role and possess the power of influencing e-business value directly and significantly. We have adopted a framework of value drivers in e-business developed by [1]. Empirically, they identified four interrelated value drivers: Efficiency, Complementarities, Lock-in, and Novelty (Figure 1). Amit and Zott work on valuecreation was compared to other theoretical frameworks in entrepreneurship and strategic management that makes valuable suggestions about possible sources of value creation. These are value chain analysis, Schumpeterian innovation, Resource-based theory, Strategic network theory, and Transaction cost economics. The value drivers represent the key opportunities for creating new values in e-business and are derived from the new relationships among participants in the value network, including suppliers, partners, competitors, and customers.

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